Web Pražská energie: enquiries straight into the CRM.
A company website for an energy supplier that doesn't just present its services but sells them. Requests for consultations and surplus buy-back are created straight in the CRM, so sales reps never retype them. Partners have their own protected section, and AI automation helps the editorial team follow energy trends and create the best expert articles.
The website as the first step of the sales process
Pražská energie a poradenství advises companies on energy and supplies electricity and gas. In March 2025 we designed the interface of its internal system, a new website and marketing materials. The website had one main job: turn a visitor into an enquiry the sales rep sees in the CRM straight away.
Every form on the site, whether for a consultation, surplus buy-back, partnership or business case, creates a record directly in the CRM. If the CRM connection ever fails, the enquiry arrives by e-mail, so nothing is lost. Partners have a protected section, interactive charts show energy prices and visitor analytics only start once cookies are accepted.
In July 2025 we added a standalone enquiry site for buying back surplus solar power, which we sped up from 76 to 99 out of 100 in Google Lighthouse. In 2026 we strengthened the blog with AI automation. It follows energy trends, prepares research and source material and helps the client's editorial team create the best expert articles. In the 4 weeks after it went live, clicks from Google grew by 40%.
Challenge
An energy supplier's website often ends up as an online brochure. The client needed every enquiry to reach a specific sales rep in the CRM, and the site to bring fresh expert content regularly.
Solution
A website connected to the CRM, a protected partner section, interactive price charts, a blog and a cookie consent bar. Plus a standalone enquiry site for buying back surplus solar power, tested automatically before every change.
Result
Enquiries are created straight in the CRM, so sales reps retype nothing. The enquiry site scores 99/100 for speed and 100/100 for accessibility and SEO in Google Lighthouse. In the 4 weeks after AI blog support went live, clicks from Google grew by 40%.
From a new website to AI-assisted content
- 02–03/2025
Brief
Design of the internal system's interface, the new website and marketing materials.
- 03–07/2025
Website and CRM
The new website, the CRM link, a partner section, price charts.
- 07/2025
Solar enquiry site
A surplus buy-back form, automated tests, speed up from 76 to 99 points.
- 02/2026
AI support for the blog
AI automation helps the editorial team with research and source material. Clicks from Google up 40% in 4 weeks.
- 04/2026
Ongoing care
Further content additions and a move to ongoing maintenance.
Website, partner section and enquiry site
- Services, consulting, green energy, surplus buy-back, partnerships and blog
- Every form creates a record in the CRM, with an e-mail backup
- A protected partner section and a “Become a partner” form
- Interactive energy price charts
- A blog with AI automation that helps the editorial team create expert articles
- A solar enquiry site with a speed score of 99/100
- A cookie consent bar that controls visitor analytics
- Website security in line with current best practice
- Matching e-mail signatures for the whole team
What the site delivered
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